Self-Publishing and Marketing Your Book to Spark Sales

Authors who self-publish their books do so for many reasons; for some, it's about maintaining creative control, while others prefer to bypass literary agents and traditional publishers. When you publish independently and hope to sell copies of your book, the responsibility for marketing falls on your shoulders. While it's an added responsibility to take on, there are things you can do that can help spark sales and attract the attention of potentially interested readers. Discoverability is a crucial concept in book promotion and one you need to keep in mind. It means helping target readers find out about your book.

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