From bestselling novels to unpublished manuscripts, what is the secret to literary success?

You might think releasing 20 books — including four American Girl books — carries some weight in the publishing world. Yet, Kathryn Reiss still has four books, including a thriller for adults, in her repertoire that remain unpublished.

Reiss, an associate teaching professor in creative writing at Northeastern University’s Oakland campus, has made her name writing suspense novels for kids and teens; she published her first novel, “Time Windows,” in 1991 after writing it while on a Fulbright Scholarship in Germany. But she’s bumped up against a wall when trying to branch outside her niche.

“(Publishers) have to think they can market it,” Reiss said. “So if I want to do an adult book, or if I want to do some literary fiction that’s not a typical Kathryn Reiss suspense novel … they go ‘Well, how will we market that?’ You almost get stuck.”

Creative writing is an art, but writers face the same problem many artists do: how they can create something they like that people will also want to buy. Like any other business, book publishers want to sell a good product that they can easily market, Reiss said. But this makes it hard for writers to break out of their shell, if they can even break into the industry at all.

“For a new writer, you have to prove to them you have a very marketable book,” Reiss said. “What people don’t understand is once you’ve had a book published, it doesn’t mean you’re a shoo-in for your next book. It means your publisher will look at your next book. 

“You have a one-up on someone who hasn’t published anything, but it isn’t a given. They have to think they can market it. … Publishers are really about making money. They care about their readers, but they want to sell books at the end of the day. That’s what they’re in the business to do.”

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