Should You Self-Publish or Pursue a Mainstream Publisher?

Over the past month, I have fielded numerous inquiries about book development and promotion, so I figured it would be helpful to share with you my tips for both. In this first installment, I'll focus on the starting point question of whether to self-publish or pursue a mainstream publisher. There is really no right or wrong answer here. Instead, there are pros and cons of each route, along with numerous variables to consider. Here are some of them:

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