This Online Writing Platform Wants Budding Authors to Plot an Elaborate Murder

The Novelry, the world’s top-rated online writing school, is inviting should-be authors to plot murders and start covens in its first major advertising campaign, by St Luke’s, the London-based, independent creative agency.

'You’re a writer. Make it official' showcases how The Novelry’s courses enable students to make significant progress on their novels in just an hour a day simply by transforming everyday moments during daily tasks or downtime - into thrilling creative adventures.

St Luke’s does this with a series of animations that begin with intriguing propositions. In one, the line “Plot an elaborate murder…” appears alongside a bottle of poison and skull. Another reads “Start a witch coven…” paired with a pointy hat silhouetted against the moonlight.

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